I have to agree I'm having a tough time imagining it but then again I'm pretty conservative on these things so I don't really count my opinion on what other people might like all that much.
I am too.
When I design a beer now, I have more than just the beer to think about. I'm practicing for when I sell it. That's the ultimate goal of any commercial brewer is to sell the beer. You can't lose track of that fact.
But, above all else I want to brew a great beer, every time. It's funny because in most areas of my life I am not a perfectionist, I'm fairly easy going and come as you are. But when it comes to beer, I want every one of them to be perfect and I don't stop brewing them until I have it just right. It's my white whale. I don't know why I hold beer with such a higher regard, but I do. It's borderline fanatical.
So this is my mantra...It must be beer. You can make "beers" that have amazing crazy flavors and textures but they lose their beeriness. They really are not beer anymore, they are malt liqueurs.
The title of this thread says it all. I want to brew 4 saisons a year - a saison for each season. This is a marketing thing. The beers need to be really farking good though. The candy cane thing intrigues me enough that it could go over well as a Christmas beer if and only if it satisfies my philosophies above... it must be beer and it must be a great beer.
So I'm going to work at making a beer that could be developed with the candy cane flavor in mind. If the beer is great first I'll only add the candy cane if I think it will enhance the beer, I will never make a beer as a gimmick, but that doesn't mean I can't work backwards towards creating a product that will sell well in the future.
Edited by SchwanzBrewer, 15 September 2015 - 11:07 AM.