Ken it's called confirmation bias and it happens all the time. The only way to be sure is to do the blind triangle tests.
I suggest they make a ten gallon batch with the stringent low O2 process. Start running wort off and gather 5 gallons like they describe, then feck everything up with regards to their low O2 process in the transfer of the second 5 gallons. Ferment the beers with the same schedule and yeast and packaging.
Then do some blind triangle tests to see if they can statistically pick out the different beer. They need to do this a few times with groups of people that don't know the process or anything about the beer.
If in fact there is statistical significance to tell the different beer/AND the tasting notes suggest that the low O2 beer was better, then they might have something. I won't comment either way on the process without that sort of confirmation because that would be speculation and opinion.
If they are willing to spend a year on this then they can spend a little more time to back up their findings before they declare victory.