Heineken Commercial Question
#1
Posted 19 August 2016 - 10:05 PM
1 water
1 malt
1 yeast
+1 hops
________
4
Is this a metric conversion issue since Heineken is from Holland, which is in Europe, and they use the metric system. It's basically witchcraft if you ask me but math is math.
#2
Posted 19 August 2016 - 10:48 PM
ETA: Oh, and welcome abord!
Edited by neddles, 19 August 2016 - 10:49 PM.
#3
Posted 20 August 2016 - 05:28 AM
"I told you we should build a wall"
#4
Posted 20 August 2016 - 05:45 AM
Hop extract
ETA: Oh, and welcome abord!
So they're excluding the hop extract since its processed?
#5
Posted 20 August 2016 - 06:33 AM
So they're excluding the hop extract since its processed?
My best guess.
I don't even know if heineken uses hop extract but it would surprise me if they did
Edited by neddles, 20 August 2016 - 06:34 AM.
#6
Posted 20 August 2016 - 07:11 AM
I was thinking the same. They're not saying it's "all natural". They're saying they used 3 natural ingredients, which is a half-truth.
#7
Posted 20 August 2016 - 08:38 AM
Hop extract is a natural ingredient. Why wouldn't it be? It's made from hops. I think they're thinking R'gebot and leaving out the yeast. Or maybe the water.
#8
Posted 20 August 2016 - 01:55 PM
Or maybe the hops are harvested from another dimention, so they are preternatural.
Probably, water isn't required on food ingredient lists, so the ad copywriters didn't know that beer contained water.
#9
Posted 20 August 2016 - 04:40 PM
Perhaps their well is haunted, so the water is supernatural.
Or maybe the hops are harvested from another dimention, so they are preternatural.
Probably, water isn't required on food ingredient lists, so the ad copywriters didn't know that beer contained water.
Wait, you're telling me there's water in beer?!? All this time I just figured it was beer in beer. Maybe it's just Heineken that adds water.
#10
Posted 20 August 2016 - 04:42 PM
Oh, and I agree... welcome aboard stranger. I hope you enjoy your stay. Please don't forget to check out our extra-informative Sasquatch sub-forum.
#11
Posted 20 August 2016 - 05:09 PM
Heineken explains it here.
https://www.theheine.../brands/brewing
They list the only three ingredients used and then discuss four. I hate the metric system sometimes.
HEINEKEN beer is made from the purest ingredients. We use only water, malted barley, and hops.
Barley
Barley is the major raw material used in brewing beer. Before it can be used for brewing, the barley grain must be malted. Malting helps make the starch and protein (by its natural enzymes) in barley available for brewing by breaking down the natural cell wall that surrounds the starch. Starch will be converted to sugar, which will produce alcohol during fermentation. Malting also forms the colour and flavour that the barley will lend to the beer.
Hops
Hops is one of the flavour-makers of beer, and also contributes to its shelf life. The resin from the female hop flower cones is used to help balance the sweetness of the barley with a refreshing bitterness.
Water
Beer contains almost 95% water. Water plays an important part in giving beer its characteristic flavour, as different sources contribute to unique beer flavours. Clean, high quality water is essential not only to our beer, but also to life everywhere. We are actively working in the communities that we're a part of to protect clean water supplies.
Yeast
Yeast converts malt sugars into alcohol during fermentation. There are two types: bottom and top fermenting yeast. Beers fermented with bottom yeast are called lagers and those that use top-fermenting yeast are called ales. In 1886 in Amsterdam, Dr.Elion, a student of Dr. Louis Pasteur, discovered the famous HEINEKEN A-yeast, a strain that is still used today only by HEINEKEN.
#12
Posted 23 August 2016 - 06:52 AM
#13
Posted 23 August 2016 - 07:30 AM
Ah, that makes sense. They do filter it out. The yeast is more like a machine or equipment, not an ingredient, or it is like a "catalyst" that must be present for fermentation to occur, but is later "denatured" as part of the process and no longer an essential ingredient in the end product. Interesting.
#14
Posted 23 August 2016 - 09:27 AM
Ah, that makes sense. They do filter it out. The yeast is more like a machine or equipment, not an ingredient, or it is like a "catalyst" that must be present for fermentation to occur, but is later "denatured" as part of the process and no longer an essential ingredient in the end product. Interesting.
I think it's more R'gebot related. The R'gebot did not originally recognize yeast as an ingredient since it wasn't known then.
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