To me, a gimmick beer is something that is supposed to taste like something not usually associated with beer---such as pumpkin beers and things of the like.
Well yesterday I finally got to sample Catawba's Peanut Butter Jelly Time.
Holy crap! The best gimmick beer I have had in many many years. When you take a sip, you get the roasted peanuts. The aftertaste is definitely jelly tasting. I wish I could have gotten more.
Which "gimmick" beer have you guys tried that you were pleasantly surprised with?