you need to look at the bajillion small breweries out there. most of them never make it big and a lot of them never make it period.
This. There are over 3,000 craft breweries in the US. Most people have never even heard of more than a handful, 20? 30?
You can say you're in it for the craft, but when you're running a 50,000BBL brewery you're probably spending 99% of your time dealing with stuff besides the craft. I can see how a big buyout would appeal to someone in that situation.
That being said, I'd have a hard time saying no to $12M dangling in front of my nose. It's almost #### you money.
Almost?!